Brand Kit
Everything you need to represent Equal Path Co.
Download our logo, colours, typography and full brand guidelines. For partners, media and team members.
Logo
Use the transparent mark on cream, white or deep plum surfaces. Maintain generous clear space.
Colour palette
A warm, calm palette — muted purple, sage green and cream.
Typography
Display · Headings
Outfit
Aa Bb Cc Dd Ee Ff Gg · 0 1 2 3 4 5 6 7 8 9
Body · UI
Plus Jakarta Sans
Support that enables you to maintain choice and control in everyday life.
Voice & tone
Calm & professional
Steady and reassuring — never rushed or clinical.
Human & supportive
Speak with participants and families, not at them.
Plain English
Avoid jargon. Be specific and easy to understand.
Reliable & consistent
Emphasise follow-through, routines and dependability.
Start your support journey with confidence.
We support participants, families and nominees through a clear and supportive process to access the right services and supports.